It always bums me out when I see or hear about cooperators partnering with what I consider soulless corporate entities. I like to think that our enterprises hold themselves to a higher ethical standard than traditional corporations who explicitly state that their only goal is maximizing "shareholder value." On the other hand, I understand that co-ops, just like any other businesses, need to create revenue and that sometimes the best way to do that seems to be by partnering with a corporation that doesn't share our cooperative values. Still, it's a dangerous path to start down.