King Arthur Flour: "B" Is for "Beneficial"

The King Arthur Flour Company, an employee-owned business founded in 1790 and the nation's oldest flour company, is the first Founding B Corporation to add the B-Corp logo to product packaging. Recently certified as a Founding B Corporation, King Arthur Flour has added the logo to 13 products and over 6 million packages available nationwide.

B (Beneficial) Corporations are a new type of purpose-driven corporation that create benefit for all stakeholders, not just shareholders, setting a new corporate standard for social and environmental performance...

Read more here...