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Catalyzing worker co-ops & the solidarity economy

Marketing The Cooperative Advantage

Article type
Repost
September 24, 2020
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Customers love the idea of buying from cooperatives, but are often unclear about what it means to run a business cooperatively. Marketing our coop advantage is a way to draw on this goodwill but it also requires you to provide context and even education. This presentation will touch on some best practices for marketing in general, and ways to adapt these practices specifically to the cooperative sector.

 

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