For Joyce Clark, a research program coordinator living in Boston, her initial inquiries at her bank about investing in stocks were “uncomfortable.”
“Right away,” she said, “they were putting up barriers without knowing who I am or what I have.”
As a newcomer to investing, she was full of questions, but she said her bank’s representative only cared about how much money she could bring to the table.
Ujima, in contrast, was more concerned with what sort of social change Clark wanted to see as a result from her investment.
“Unlike the banks I visited, they didn’t ask for money,” Clark said. “It’s not often you get a chance to be a part of change, and it’s very humbling to see my money really make a difference.”
Denisha McDonald, a real estate social-impact consultant, said that while her investments might get a higher financial return in traditional financial markets, Ujima is more rewarding, because her return on investment (also known as her ROI) happens on multiple levels.