People Love Co-Ops But Don’t Really Know What They Are

Greg Brodsky, 42, founder of Start.coop, a startup accelerator for co-ops, says the interesting thing about co-ops is that people love them but don’t know what they are. He’s working to keep the former and change the latter by helping social entrepreneurs launch successful ones.

“Co-op is this funny word that most people have heard, but really very few people can accurately define,” Brodsky says. “We've actually done some research that around 76 percent of people would be more likely to support a co-op, everything else being equal, but only about 10 percent of people can accurately define it.”

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