Historically, when large companies win state and federal grants to expand broadband access, they often cherry-pick a path serving larger population centers to enhance profits. This approach, while beneficial for investors, results in islands of unserved and underserved communities that become even more difficult and expensive to reach. Without a financial incentive to serve the smaller and more rural areas, they are bypassed time and time again for larger, more profitable service areas.
In the 1930s, a similar situation unfolded in rural Minnesota. For-profit utilities had the opportunity to bring electricity to rural communities, but many of those companies chose not to build power lines in the areas. Fast forward 90 years, and profitability is now preventing deployment of broadband in rural communities.