Ji said scaling the cooperative has proven challenging. The Colorado branch launched with about $500,000 donated from local foundations. However, Ji explained that growing that war chest requires carefully seeking out socially responsible investors. She said that if a bank like Wells Fargo approached them and asked to invest, the cooperative would likely reject the offer because the bank is not aligned with its social mission.
Ji added that the cooperative’s education of the public about its benefits has also been slow, which has impacted the organization’s fundraising. The cooperative recently launched a $30,000 fundraising initiative to cover the essential tech costs for new drivers. However, that campaign has raised just under $7,000 so far. But those struggles have not dampened the cooperative’s dreams of changing how rideshare workers are treated globally.
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