In my experience helping 100+ companies certify as B Corps, I would estimate that less than 25% of them truly embody B Corp values across their leadership, culture, and operations.
About 50%-60% are making real—yet inconsistent—progress towards authentically living B Corp values. The final 15-20% meet the minimum requirements but do not deeply live the values, and may even be at reputational risk if employees or customers look behind the badge.
That disconnect is risky. In today’s business climate, claiming B Corp status without embodying the values can backfire—damaging trust with employees, customers, and communities.
Certification, I’ve come to realize, is only the beginning. The deeper and more transformative opportunity is helping companies weave B Corp values into the daily fabric of leadership, culture, and operations. [Hint: Our free B Corp Values Assessment tool helps you do that!]
Add new comment