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Catalyzing worker co-ops & the solidarity economy

Youth Group Creates 'Street Marketing' Cooperative in Red Hook

Young entrepreneurs are taking charge of their careers with a grassroots marketing cooperative they own and run.

Kaluk officially launched last week but its team of 18- to 25-year-olds has been developing and growing the business, which they run as a cooperative, since earlier this year.

The members, most of whom are from Red Hook, have been working with nonprofits, local businesses, politicians and other worker cooperatives on guerilla or street marketing campaigns, said Reginald Flowers, the cooperative’s mentor who also serves as its customer service rep.

“Street marketing is when you’re going out into the public and engaging potential customers,” Flowers said.

Read the full article at DNAinfo


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