People's Ride bootstrapped itself with the personal funds of founder Matthew Bair and with a small Gofundme campaign. It was able to take advantage of special insurance packages created for Uber and Lyft drivers, though unlike those services, it doesn't extend insurance to drivers (drivers pay for their own, though they're contemplating shifting this expense to the business). Drivers earn 55% more than they would driving for Uber or Lyft.
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