Four Star Video Heaven, located on 449 State Street, is one of Madison’s few remaining video rental stores. The store, which is also one of Madison’s many cooperatives, has a long history in the community and employed some of Madison’s finest creative minds such as writer Dan Savage and creators of the the Onion’s sister publication, The A.V. Club.
“This place has a long history with The Onion,” Four Star part-owner Lewis Peterson said.
Four Star was one of the first to advertise in The Onion when it still ran print editions. Four Star was also home to Onion columnist Dan Savage, who began writing his Savage Love column in the store’s back rooms.
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