Collaborative consumption allows everything from car-sharing to go to work to exchanging hours of language practice, from offering babysitting services to offering hospitality to people who speak other languages or are part of our network of hobbies. It’s all set of demands whose satisfaction is key to weaving social cohesion.
Dozens of centralized platforms have tried to turn these demands into a source of business. The main business model and way of monetizing was the monopolization of the tools to incentivize and facilitate these kind of collaboration and exchange practices and relationships.
If a group of friends or neighbors was looking for a platform to begin to share objects or services, they couldn’t install their own platform, personalize it, and start to respond to demand for exchange. They’d have that resort to one of the centralized services, which means losing their autonomy and control over their relationships. As we know well, centralization always betrays.
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