Chang believes co-operatives need to demonstrate their relevance. He points out that people are unaware of the number of co-operatives, while high profile co-operatives “have done things that you wouldn’t normally associate with being a co-op” and businesses like Waitrose “don’t shout about being a co-op”. Quite simply, “co-ops haven’t kept up”.
“The co-op movement needs to redefine its identity, to rebrand, to try to preserve the values it has allegedly stood for, and update the ways in which it delivers those values,” he argues.
Read the full article at Co-operative News
Add new comment