As a founder of Cards Against Humanity, Max Temkin spends time delighting his fans, not suing them. The creators selected a Creative Commons license instead of All Rights Reserved copyright, choosing to focus their energy where it matters most for their business — writing jokes.
Under CC, the creators allow people to share their game without fear of retribution. As a result, Cards Against Humanity has become the #1 best-selling game on Amazon, with its free online version downloaded several millions of times. “Creative Commons is integral to our business model, because it helped make it spread.”
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