“The tableware brand that thousands of Spaniards grew up with is back on its feet.” That was one of the headlines about the conversion of France's legendary Duralex tempered glass manufacturer into a worker cooperative (SCOP, in French). After years being run by managers who barely knew the French brand and who failed the company in terms of industrial and social maintenance, more than 140 of the company's 226 workers decided to join the cooperative in July 2024.
From now on, they will be the ones determining the destiny of the company, founded in 1945. Today, Duralex is destined to grow and once again become the flagship of affordable and long-lasting products that have filled the cupboards of thousands of homes around the world for generations. The brown, grey and transparent plates and glasses — often no longer transparent after being washed countless times — will continue to be commercialized by the same brand that brought them to life.
40 views
Add new comment