What do cities need? People who care about them. Preferably, people with a little money to invest.
The big mistake that many cities and states have made, and keep making, is trying to attract people who don’t care, but have a lot of money to invest. What usually happens is that before too long, they take their money somewhere else that is more attractive. Or—possibly worse—make demands that are detrimental to the city, in return for staying.