It’s Time for News Organizations to Embrace Creative Commons

For the past several years, Cards Against Humanity has been Amazon’s No. 1 bestseller in the “Toys and Games” category.

But the card game, which has raked in millions of dollars and inspired dozens of imitations, is also available for free on the Cards Against Humanity website. Anyone can download, remix, or share the game, which is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.0 license.

Why would Cards Against Humanity distribute their card game for free? I think it has to do with exposure and impact. Lots of people download the cards and realize they want a better experience, so they purchase the cards online. Other people download the cards, and their friends realize that they want their own version but can’t be bothered making their own set. So they buy them. The result is that more people know about Cards, which largely spreads through word of mouth.

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