Confessions of a Non-Profit IT Director

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A safe space for the harried non-profit IT worker and director. No consultants! No vendors! Just the unadulterated news, views and advice for the non-profit IT worker.
Updated: 9 hours 6 min ago

The Truth About Dark Web: All you need to know

September 14, 2019 - 10:42am

With an improvement in technology, we have experienced a boost in every relevant sector. Technology and the birth of the internet have helped us in more ways than one. The convenience level of your lives have increased significantly and the standard of living of the average human has also improved. Not only that, the incorporation of technology in various industries has helped multiple businesses to grow. The issues related to communication now has been mitigated with the advancements made in the field of technology.

However, there are pros and cons to everything. Such is also the case with the internet and technology. The presence of dark web or black websites is commonly regarded as the dark side of the moon among various internet users. So what exactly is the dark web you may ask?

The dark web is nothing but a collection of various websites which is formulated in such a way that it is next to impossible to track the creators and the operators of such mediums. The conventional area where normal activities are initiated is known as the surface web. However, the dark web is a place where all the unregulated activities take place. The users of the dark web only communicate with the help of encrypted messages so that their existence and operations cannot be tracked by an external party.

The dark web is generally accessed upon by criminals and can only be operated with the help of specific software. Tor is one of the first and remains to be the most popular dark web software which is used by many people all around the world to gain access to the dark web. Tor was initially utilized by the government of the United States of America to communicate with its navy seal officers so that intelligence could be passed between them without anyone being able to keep a track of their movement.

The way Tor works is that it refuses to register the IP address of the user and bounces the information around various servers and computers. This is precisely how the activities of the user are kept hidden. With the help of these amenities, illegal black websites such as Silk Road can be assessed upon. It is to be noted that not all the users of the dark web are criminals. It is also used by government officials to carry out effective communication. However, it is not a place where a common man would want to be.

Categories: Friends of GEO

Top 3 Reasons Non-Profits Need Business Quality Websites

September 12, 2019 - 2:51am

How often have you visited a non-profit’s website only to find it lacking? You know that non-profit organizations don’t do what they do for the money, but still you wish the site at least looked a little better. Maybe a better website would get better results.

Such is the quandary for non-profit organizations. They have to be very careful about where and how they spend their money. And for many, a website doesn’t seem like a necessity. But according to Website4Good, an organization that specializes in small business and non-profit website design, non-profit organizations really need business quality websites.

There are many reasons for this. Here are the top three:

1. People Want Information

Non-profits live and die by donations. For right or wrong, there are so many organizations now competing for limited donations that consumers just get tired of point-blank solicitations. It’s not that people are unwilling to give; it’s simply that there are too many good non-profits to choose from. So what do consumers do?

Many go online to research organizations before deciding whether or not to give. The internet is a non-intrusive way to gather information without feeling like you are under pressure, and people prone to giving to charitable organizations want information. They want to be able to go to a website and find out what an organization is about, what it does, what it believes, etc. Presenting that information in the right way requires a high-quality website.

2. Non-Profits Have a Story to Tell

One of the most successful marketing strategies pursued by website developers and SEO experts over the last 10 years is that of telling a story. Rather than simply presenting a company and its products or services, the pros use client websites to tell a story that consumers find compelling.

If you visit the Website4Good website, you will see that they tell the story of how and why they offer website design services in Tulsa. Reading their story invites you to seriously consider them as your web developer.

It turns out that non-profits have a story to tell too. Their stories are a combination of their own missions and visions and an explanation of how people can get involved. The right story presented in the right way can help turn casual website visitors into volunteers and contributors.

3. Online Reputation is Important

In the era of websites and mobile devices, an organization’s online reputation is just as important as its reputation on the ground. You might even make the case that it is more important. Unfortunately, an organization’s online reputation can quickly go bad if it is not managed properly. This is yet another reason that non-profits need business quality websites.

Online reputation management starts with a high-quality website that tells a compelling story. However, it doesn’t end there. Managing an organization’s online reputation extends to social media outreach, blog and guest posts, and targeted e-mail campaigns. It involves responding to negative reviews and following up with those who are unhappy.

It is possible to still manage online reputation without a million-dollar website. However, what people think about an organization ultimately goes back to that organization’s main presence online. And more often than not, that main presence is a website. There is a reason that organizations with a social media presence but no website find it more difficult to manage their online reputations.

Today’s non-profits cannot afford to try getting away with amateur websites. They need business quality websites that look and perform just as well as the biggest corporate names. That is the reality of the online world.

Categories: Friends of GEO

How E-commerce websites have helped manufacturers?

September 10, 2019 - 8:12am

Ever since their introduction, E-commerce websites have been constantly evolving. Most of the time, people only take note of the benefits that these portals provide to customers but there are a lot of benefits for manufacturers or sellers as well. E-commerce platform best support small retailers in long run with their features and services.

The following are some of the major benefits that these websites provide to businesses:

  1. Expansion of the branding of the products

This is one of the key benefits of ecommerce platforms. Businesses, especially new ones can quickly establish their brand due to a global exposure.Due to this, brands can easily attain high traffic on their pages.

  1. Easy listings

One of the best things about ecommerce platforms is that listing your products for sale becomes very easy. If you are in a retail store, you will get a limited space to showcase the products but with E-commerce platforms, you can upload unlimited images of different products and upload their details and prices easily.

  1. Cost efficient

A lot of retailers, don’t shift from their conventional stores as they think giving a share to the platform on each sale isn’t right. They are mistaken in thinking so as a retail store comes with extra expenses like cleaning, maintenance, staffing etc. All this is absent in E-commerce platforms and you only have to pay nominal amount of commission on each sale which is nothing when you compare the benefits you will get.

  1. Broad reach

These websites allow businesses to get global exposurewhich is great for any business. A product once listed will stay there forever until you delete it yourself. If you have a retail store, you will only get customers from the locality of the store or maybe from the whole city. But on an E-commerce website, your products will be visible worldwide which will massively increase your reach and customer base.

Categories: Friends of GEO